The strength of Canopy Corporation is its ability to recognize the unique potential of a property and then develop it into a solid investment opportunity.


Real estate is known for its cyclical nature and yet, there are key opportunities that transcend market cycles and these are the focus of Canopy. Our primary investment strategy is to find properties that have unique features that give them an inherent value and a strong upside potential that might not be obvious to others. The ability to see the upside potential and know how to convert it into a strong return on investment is our expertise. While development of these properties can be straightforward, they don’t usually fit the formula for mega firms and most of the smaller firms don’t have the necessary resources. At Canopy, the combination of our experience and our resources is what sets us apart.

 

The strength of Canopy

Investment principles


Every major investment commitment is preceded by a disciplined planning approach in which we bring the very best expertise to the process – from market research and urban planning to architectural design and environmental assessments. We don’t reach an investment conclusion or make a recommendation until we are convinced there is a clear and solid investment opportunity. We do our homework. We look for opportunities that have the following characteristics:


• Well-suited to Canopy’s capabilities

• Protection of the capital investment

• Potential for strong ROI

• Well-planned time horizons

• Based on major trends and market conditions


Canopy always focuses on the long view. However, taking the long view does not simply mean seeing trends (some times they are obvious), rather it’s about seeing the convergence of more than one trend and how trends impact fundamental factors in the market. When such conditions apply, the potential can be significant. And nowhere are such conditions more evident than in today’s market.


In the first two decades of the 21st century, three trends are

forming as a powerful confluence in real estate:


  1. 1.Aging of the boomer market: This major demographic shift has changed the fundamentals of real estate investment. And within the boomer segment there is an important sub-segment, “zoomers” – highly active boomers.

  2. 2.Environmental concerns: No longer a “trendy” issue; it’s a mega-trend

  3. 3.“Deurbanization:” The growing trend to “moving out,” “going rural,” “getting back to nature.”


These trends are changing the real estate value equation and it is a growing opportunity for real estate development and investment.

Trends

The ability to see the upside potential of a property and knowing how to convert it into a strong ROI